Kraken Arb — Tree Surgeon Web Design & SEO Case Study
Welcome to our project showcase for Kraken Arb, a premier tree surgeon operating across Derbyshire, Nottinghamshire, and South Sheffield. Blooming Good Website Design delivered custom WordPress web design, logo refinement, and targeted search engine optimization (SEO) to build a fast, high-converting digital presence for their arboriculture business
Custom WordPress Tree Surgeon Web Design
We structured the website around Kraken Arb’s key services, including technical tree removals, crown reductions, and stump grinding. By optimizing local landing pages and site performance, we helped them reach local homeowners and land commercial contracts.
Website Design
Rich SEO
Booking Forms
Client Order:
Kraken Arb (www.krakenarb.co.uk)
project overview
Kraken Arb is a professional tree care and arboriculture business operating without an existing digital footprint. Starting entirely from scratch, we designed and developed their very first website, establishing a bold, trustworthy brand presence online. The platform highlights their core tree surgery services, safety standards, and local coverage, while offering property owners a quick, effortless way to request site visits and job estimates.
1. main goals
Primary goals included creating a high-converting web presence from zero, showcasing their professional tree care capabilities, capturing high-intent quote requests via intuitive booking forms, and establishing strong initial local SEO rankings for tree surgery services.
2. work process
We took Kraken Arb through a complete end-to-end launch strategy—from sitemap structuring and brand storytelling to digital form setup and search engine indexing.
- Custom service pages with integrated quote request forms
- Mobile-first responsive build tailored for local property owners
- Ground-up local SEO setup to gain rapid search visibility