5 Essential Website Features Every Small Business Needs
1. Mobile-Friendly Design
With over half of web traffic coming from mobile devices, your website must look and function perfectly on smartphones and tablets. A mobile-friendly (responsive) design ensures visitors have a seamless experience, no matter what device they’re using. Test your site on different devices and make sure buttons, text, and images are easy to view and interact with.
2. Clear Calls to Action
Every page on your website should guide visitors towards a goal—whether it’s contacting you, booking a service, or signing up for a newsletter. Use clear, persuasive calls to action (CTAs) like “Get a Free Quote,” “Book Now,” or “Contact Us Today.” Place CTAs in prominent spots: at the top, within content, and at the bottom of pages.
3. Fast Loading Speed
People expect websites to load quickly. If yours takes more than a few seconds, you risk losing potential customers. Optimise images, use efficient website hosting, and limit unnecessary plugins or scripts. Tools like Google PageSpeed Insights can help you identify and fix speed issues.
Search Engine Optimisation (SEO) helps your website show up in Google searches. Use keywords related to your business (like “affordable website design” or “WordPress specialist”) in your page titles, headings, and throughout your content. Don’t forget to write unique meta descriptions for each page—these appear in search results and encourage people to click.
5. Easy Contact Options
Make it simple for visitors to reach you. Include a contact form, your email address, and phone number on every page—ideally in the header or footer. If you have a physical location, add your address and a Google Map. Consider adding a live chat feature for instant support.
Conclusion
These five features lay the foundation for a successful small business website. Need help implementing them? At Blooming Good Website Design, we specialize in building affordable, effective websites that help your business grow. Contact us today for a free, friendly chat about your website goals!
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